If you’re like most people, your email management techniques may not be the best.
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The seasons are changing, as they always do. As August turns to September, the blistering heat of summer begins to fade. The nights come just that little bit earlier, and the weather, while still pleasant, is just that little bit cooler. It’s a liminal time – one of transition.
Nobody likes spam mail yet everybody seems to get tons of it. In fact, in one study it was estimated that between 2019 and 2023, a total of 60 billion spam emails would be sent out. Yikes.
People receive an average of between 100-120 emails per day! This could be from work, activities in your personal life, or from services you've signed up for. But receiving this many emails can be very overwhelming and can be hard to follow.
Email marketing has a 99.7% open rate and a 41.8% click-through rate. That's a lot of valuable engagement for one platform. Unfortunately, email marketing is also very easy to abuse.
